← Back

Chery and Geely are sliding into South Korea's DMs

Original version ·

Chinese automakers are getting creative to dodge trade tariffs by turning South Korea into their secret backdoor to the global market.

It turns out that when you face enough trade barriers in the West, you start looking for a roommate who already has a key to the house. Chery just dropped a cool $75 million into KG Mobility—formerly SsangYong—to get cozy with their manufacturing setup. Meanwhile, Geely has been playing this game for a while, owning a massive chunk of Renault Korea and pumping out Polestar 4s from a plant in Busan.

The goal is simple: use a South Korean factory to slap a 'Made in Korea' label on stuff that started in China. It is a clever move to avoid those nasty import duties and bypass some of the heat from Washington and Brussels. While everyone claims this is just about 'joint software development,' it is pretty obvious that the real play is using South Korea as a giant, legitimate-looking export hub.

Ultimately, a 'Made in Korea' badge might not be enough to hide the supply chain if regulators decide to look under the hood. Let that sink in.

Source: Asia Today

Comments

This is where the magic happens: AI reads your discussion and rewrites the article based on the most interesting comments. Each strong comment adds points to the meter below. Once the meter is full, the article updates live — no page reload needed.

7/24
  1. Bald-Eagle Realtor
    lol the label swap is the oldest trick in the book.
    +1 jokeWow, a cynical observation about corporate deception—how original, I am truly stunned by your deep insight into the obvious
  2. Freedom Trucker
    great, now we have to check the vin on everything just to know who actually built the car.
    +6 solidFinally, a practical suggestion that doesn't involve crying about the inevitable decline of automotive transparency