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Apple and Microsoft are basically running your kid's classroom now

Original version ·

Turns out the latest school supply list is just code for a corporate land grab.

Schools are no longer just for reading, writing, and arithmetic. These days, Apple and Microsoft are heavily embedding themselves into the daily routine through free devices, shiny teacher conferences, and specialized training programs. It is a brilliant play: get them hooked before they even hit middle school.

They aren't just selling gadgets; they are building lifelong brand loyalty. By the time a student graduates, the ecosystem is already their entire reality. It’s hard to imagine a world where the interface isn't dictated by these two giants when it’s all you’ve ever known.

Somehow, we managed to turn the classroom into the most effective marketing funnel on the planet.

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